Sprint Nextel is currently facing a lot of problems. The mobile phone carrier is losing customers, profits and is facing several class action suits. In order to recover from this setbacks, the company has turned to its experienced CEO. CEO Dan Hesse is willing to make sacrifices to help his suffering company flourished even if it means exposing himself to television.
There is no doubt that Sprint Nextel has taken a beating in 2007 and things have not started well for the company. The network is losing customers because the quality of service and customer satisfaction did not satisfy them. Sprint is not among the leaders on surveys concerning customer satisfaction and quality of service.
Several class action suits have also been filed against the struggling mobile phone service provider. The latest suit alleges that the company failed to adequately inform consumers about data fees that go with picture mail service subscriptions. If this allegation is true, then the company has violated federal anti-racketeering laws. There is no doubt that this complaint will add to the company's woes.
This plan to use the CEO to represent the company in commercials can be seen as a move towards helping the company to recover. But the commercials are not only centered on Dan Hesse. The commercials also heralds the release of Sprint Nextel's unlimited mobile phone plan.
Named the "Simply Everything" plans, these offers are currently among the best in the market. These plans are also a big factor in helping the company recover because their plans will keep customers from migrating to other networks. These plans were released after most other carriers have released their unlimited plans and so they have to offer unique and generous bonuses.
I think this move will help Sprint Nextel's cause. A good leader or figure can be a factor in making a company look strong. Dan Hesse's appearance in these commercials shows that the CEO is truly committed to bringing his company to the top of the industry.
Sprint CEO Appears on Commercial
Posted by Amy | 12:41 PM | Dan Hesse, mobile phone, Simply Everything plans, Sprint Nextel | 1 comments »
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When I watch the commercial with the black and white scene and classical musical, I see an older company that might offer services to a customer that feels overwhelmed by technology, but nothing that draws in new consumers.
It is not the "You can hear a pin drop" commercial with Candice back in the eighties showing Sprint being on the cutting edge of technology.